Call No.647.94068 KAN:2
Author: Jay A. Kandampully
Contents:
The Service Paradigm
- The Metamorphosis of Services
- The Nature of Services
Services of Quality
- Quality - The Core Service
- Understanding Customer Needs
Services that Serve
- The Service Vision
- Modern Marketing (1)-External Service Implications
- Modern Marketing (2)-Internal Management Implications
Service Growth to Excellence
- Empowerment, Guarantees, and Recovery
- Global Strategies for Hospitality Services
- Technology and Its Applications
- Implications of the New Paradigm in Hospitality
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